Merhan
Assem.
4+ years turning complex systems into clear, scalable products — through research, architecture, and design that doesn't just look good, but actually works.
I design products that work before they ship — and keep working after they do.
Work togetherI started designing products in 2022 and haven't stopped since. Across five companies — from a one-person consulting practice to a remote AI startup — I've worked on fintech, edtech, wellness, pet care, and agency work. The common thread: complexity that needed to become clarity.
My process starts with questions, not screens. Before I open Figma, I want to understand the user's mental model, the business constraint, and the gap between what exists and what should. That phase is where most of the real design happens.
I'm most energised when I'm embedded with a team that actually argues about the right decisions — and I'm comfortable being the person who names what everyone else is dancing around.
Education
B.Sc. Physiotherapy
Modern University for Technology & Information · 2016–2022
Certification
Google UX Design
Professional Certificate · Google / Coursera · 2024
Where the work
actually happened.
Senior Product Designer
UX/UI LeadTaaly
Defined the IA and interaction model for a multi-role AI coaching platform — resolving structural ambiguity that had stalled planning for months.
Product Designer
VST Software House
Architected three fully distinct apps — client, specialist, and driver — for a three-sided on-demand wellness marketplace.
Product Designer
0 → 1Animap
Took Animap from zero to a fully designed product — booking, maps, and community consolidated into a cohesive mobile experience.
UX/UI Designer
Arab Coders
Designed high-conversion e-commerce and SaaS interfaces; established a handoff process adopted across all concurrent client projects.
UX/UI Designer
ConsultingIndependent Practice
Sole designer on four client verticals: fintech, e-commerce, luxury real estate, and productivity — full discovery to delivery.
Core skills
Tools
Figma
& FigJam
Figma Make
AI prototyping
UserTesting
Research
Notion
Documentation
ClickUp
Project mgmt
Wix Studio
No-code
Principles I refuse
to compromise on.
Clarity before creativity.
The best design decisions come from understanding the problem completely — not from jumping straight to solutions.
Outcomes, not outputs.
Screens are a means, not the goal. I measure success by what changes for users and businesses.
Make the invisible visible.
The best design work explains itself. If the people building it don't understand it, it won't ship right.
Honest over comfortable.
I say what I see. If a direction is wrong, I say so — with evidence, with alternatives, and with respect.
End-to-End Product Ownership
Discovery → research → design → handoff
Complex Systems Thinking
Multi-role platforms · Synchronized UX flows
Scalable Design Systems
Atomic systems that reduce engineering friction
Remote-First Collaboration
Async-ready · Agile sprints · Distributed teams
A few things
you should know
1,000+
Screens designed
∞
Figma memory warnings
2px
The misalignment that started wars
"Why?"
My most-asked question
Classified
Coffee per sprint
~0
Times "final" was final
0×
"Just one small change"
Many
Hours spent on padding
Let's build something
worth using.
Open to select projects, collaborations, and conversations about hard product problems.
Start a conversation